More and more business are talking about 'Corporate social responsibility', it's definitely the buzz word of the moment... but what do they actually mean and is it something we all should be doing?
Corporate social responsibility or CSR is a concept where companies consider the interests of society and take responsibility for the impact of their activities on their employees, stakeholders and customers and also the environment.
Organizations take steps to improve the quality of life for employees and their families as well as for the local community and society at large.
Discounted gym membership, cycle to work schemes, childcare vouchers and healthy food in the office are all examples of schemes a company might offer to their employer to make the working environment a better one. A happier work environment makes for happier staff and happier staff are more likely to work harder and work more efficiently.
Companies might also want to help the environment. Shutting down computers at the end of the day, turning lights off, switching off plugs at the mains are all examples of the small things we can do every day in our office. We can also recycling paper and card, drinks cans and plastic bottles.
Corporate social responsibility is not just about what we do in our office and what our employer offers us....it is also what we can give back. Helping out local charities, holding events, taking a day out a year to help a charity, school, youth club or another local business are all ways that we can make a positive contribution to the communities we work in.
Although this might seem like obvious steps that we should all be taking in our offices and homes, the practise of CSR is subject to much criticism and debate. Some critics think that the government should be helping the communities more and that it shouldn't be up to local businesses, other say that CSR distracts from the fundamental economic role of businesses. Some of these arguments may very well be true but it doesn't hurt us all to do our bit, and everyone is more likely to help and make an effort if they are encouraged to by their employers. If you are encouraged to recycle at work, you are likely to start making an effort recycling at home, the same applies to being energy efficient.
CSR is being adopted by more and more companies and there is now a huge place in the market for CSR specialists. Many businesses will employ a CSR specialist to come into their work place and help them develop their strategies whether it is demonstrating how they can be more energy efficient or how they can get in touch with and how they can help with schemes in their local community.
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