Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
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